8x8 CPaaS Blogs
Trusted by more than 3 million business users.
Discover how automotive SMS drives service revenue, speeds up recall compliance, and nurtures leads. Explore use cases for dealerships and OEMs.
Learn how to deploy WhatsApp customer service at scale with the Business API, automation, agent routing, and measurement frameworks for APAC markets.
Discover how in-app calling keeps customers inside your app, cuts handle time, and protects user privacy with embedded voice SDKs that go live in days.
Learn how video customer service boosts resolution rates, builds trust, and transforms support for insurance, telehealth, and complex troubleshooting.
Learn how to orchestrate SMS, WhatsApp, LINE, and voice without developers - using no-code omnichannel platforms built for business teams.
Reach 170M+ users in Japan and Thailand with LINE marketing. Learn how Official Accounts, rich menus, and chat commerce drive real results - and how 8x8 makes it easy.
Learn what makes an effective agent workspace for multi-channel support teams, from unified inboxes and queue management to AI assistance and manager dashboards.
8x8 earned Metrigy's 2026 MetriStar Top Provider Award for CPaaS - recognised for above-average business success and customer sentiment. See the data.
In Bangkok it's LINE. In Manila it's Viber. In Hanoi it's Zalo. Learn how to run conversational commerce across SEA's four-channel map - and how 8x8 runs it all from one inbox.
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