Why LINE for Business Messaging?

LINE isn’t optional in Thailand – it’s the default channel customers expect.

Most businesses only reach the fraction who’ve followed them.

8×8 LINE reaches everyone else too – one account, two products: LINE Official Account messaging (LOA) for two-way chat, and LINE Official Notification (LON) for official notifications, by phone number.

Real conversations with LINE Official Account messaging (LOA)

Answer in real time

Rich text, images, video, and location - support that feels like a conversation.

Sell without leaving the chat

Rich menus and cards turn the thread into a storefront.

Build loyalty that sticks

Promotions land where customers already are.

Never start from zero

Every chat lives on the same account as your notifications.

Streamline communication and drive results with LINE Official Notification (LON)

Boost engagement

Deliver dynamic alerts regarding service updates, order confirmations, registration updates and more, with Call-To-Action buttons to drive conversions

Build trust and reliability

Provide timely, personalized alerts like payment and appointment reminders to customers and foster a sense of trust and reliability

Keep customers informed

Tailor updates to customers, ensuring they stay informed with personalized notifications such as delivery progress, account modifications, and more.

Automate complex workflows

Effortlessly automate and streamline complex internal processes, optimizing efficiency and productivity

Every Channel. One Conversation. Meet 8×8 Converse.

8×8 Converse is where your LINE conversations – and every other channel – live in one AI-powered workspace.

LINE Chat, Without the Silo

LINE plugs into the same workspace your team already uses, with built-in collision detection so no two agents answer the same conversation.

AI Across Every Interaction

Intent detection, suggested responses, and real-time sentiment analysis are active across every channel.

Smart Routing, Every Time

Every message and call is matched to the right agent by skill, intent, and availability.

One Workspace, Every Channel

WhatsApp, SMS, Viber, email, voice, web chat, and more - all in one place, with complete customer profiles and full conversation history.

What makes 8x8 different on LINE

Reach Everyone. Verify Anyone.

Most LINE providers only handle one side - chat or notifications. 8x8 handles both - one account, one identity, every customer.

Built-In SMS Fallback

Every notification includes SMS fallback in the same send. One provider, no dead ends.

One Workspace, Every Channel

LINE conversations route into 8x8 Converse, alongside SMS, WhatsApp, Viber, Zalo, voice, and more.

Certified by LINE, Not Resold

8x8 is a Certified LINE Messaging API provider - vetted directly by LINE, not a reseller layer.


Never miss a customer in Thailand.

Complete the form on the left or email cpaas-sales@8×8.com

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