Elevate your customer experiences today with 8x8 CPaaS Blog articles

Customer Engagement Platform Examples Across Five Industries

See how banking, healthcare, retail, insurance, and logistics teams use customer engagement platforms to unify conversations and resolve faster with 8x8.

Customer Engagement Platforms: What They Do and How to Choose

Learn what a customer engagement platform does, how it differs from a CRM, and what to look for when choosing one for your business.

Multichannel Campaigns: Orchestrate SMS, WhatsApp & More

A practical guide to multichannel campaign management: coordinate SMS, WhatsApp, Viber, and LINE messaging from a single platform with centralized analytics.

Unified Inbox: One Workspace, Every Support Channel

See how a unified inbox consolidates SMS, WhatsApp, and other channels into one view, cutting response times and boosting agent productivity.

Omnichannel Routing: Match Every Conversation to the Right Agent | 8×8

Omnichannel routing matches every conversation to the right agent - lifting first-contact resolution and cutting wait times.

Omnichannel Customer Support: Unified CX with 8×8 Converse

Discover how omnichannel customer support connects every channel into one seamless experience. See how 8x8 Converse reduces resolution time and boosts retention.

The Best Avaya CPaaS Alternative: Step Up to a Next-Gen CX Platform

Looking for the best Avaya CPaaS alternative? Upgrade to 8x8 CPaaS for a future-ready, secure, and scalable communication platform across voice, video and messaging.

Viber for Business vs. Community: Which Platform Powers Your Growth?

What are the key differences between Viber Business Messaging and Viber Communities, and how does 8x8 help optimize business communications through Viber?

Transform Your Business: The Ultimate Playbook for WhatsApp Success

Whether you want to streamline customer support or scale your communication across multiple channels, 8x8 WhatsApp Business API can help you succeed.