Why does the retail and ecommerce sector need APIs?
Loyalty programs are out, personalisation is in. Communication APIs make personalised communication easy.
Today’s shoppers expect more than just earning loyalty points. Instead, they seek tailored and targeted interactions to be of value, to be personalised, and to be timely, and relevant. With Communication APIs your retail or online store has a competitive advantage.
Engagement is the key to fuller shopping baskets
Want a 35% boost in customer satisfaction with thousands of work hours saved?
Find out how Mangan.ph did exactly that by integrating 8×8 SMS APIs.
Communication APIs - the smarter way to engage shoppers
Reduce cart abandonment
Send automated and highly personalised reminder alerts via SMS and Messaging Apps to re-engage shoppers.
Increase customer loyalty
Send promotional SMS alerts in bulk via highly targeted campaigns.
Redefine customer care
Keep customers informed every step of the way with automated notifications via with their preferred channels.
Be there when your customers need you
Use real-time one-to-one video solutions to troubleshoot complex issues, anytime, anywhere.
Uncomplicate internal operations
Simplify internal processes by automating standard processes and integrating APIs alongside your existing internal systems.
Trends Facing the Ecommerce and Retail Sector - The Great Retail Reset
Shoppers are not staying loyal
While the retail and ecommerce landscape is growing as a whole, brands still need to compete for customer attention and loyalty.
Lingering economic uncertainties are encouraging customers to seek out better deals and greater conveniences. While price is important, customers are also demanding better customer service support.
61% of consumers said they would use loyalty programs more if rewards were automatically applied or personalised according to their preferences. That’s possible with omnichannel messaging solutions.
More digital presence requires more digital support
Juggling between several tabs when speaking to customers across different platforms can hamper productivity and message consistency.
Instead of playing the catch-up game, brands can access all customer conversations from one dashboard using 8×8 Converse and respond in context with quick access to chat histories.
Video engagement is no longer a nice-to-have
Instead of scouring through reviews, checking lengthy ingredients lists or FAQs, your customers are seeking immediate answers to their product queries. That’s possible with 8×8’s embeddable video solution.
Video solutions bring the store front to remote customers and those with disabilities thereby giving them access to goods and services that would otherwise be out of reach.
With 8×8’s embeddable video solution, retailers can set up virtual rooms for retail consultations in seconds.
Explore Communication APIs
SMS
Reliably reach customers anywhere with notifications, one-time passwords, reminders and alerts.
Voice
Provide better privacy with Number Masking and make use of app-to-app calls and text-to-speech technology (TTS) for greater inclusivity.
Messaging Apps
Reach wider audiences by sending richer messages and content to users of major messaging apps including WhatsApp Business, Viber, LINE and Zalo.
Video Interaction
From consultations, to insurance claims to customer support, our Video Interaction product lets you be there, even when you can’t.
Jitsi as a Service
An enterprise-ready video meeting platform that allows developers, organizations and employees to easily build and deploy video solutions.
8×8 Connect
8×8 Connect is an all-in-one business communication platform to manage omni-channel campaigns, send text or voice messages, and get real-time reports and analytics.
Talk to an Expert
Complete this form and an 8x8 sales specialist will reach out to you shortly.
Thank you for your interest!
An 8x8 sales specialist will reach out to you shortly.
Try 8x8 Connect today
Manage SMS, messaging apps and voice campaigns from our omnichannel communication platform.
Get support
Check out the support articles and FAQs on our CPaaS Help Center or submit a request
8x8 is trusted by over 3 million business users worldwide
