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Trusted by more than 3 million business users.

Transform customer connections with WhatsApp – download our guide to unlock its full potential

Get actionable tips, winning strategies, and more.

Explore messaging capabilities with WhatsApp features

Enhance customer loyalty, boost engagement levels, and forge stronger relationships using the globe’s leading messaging app.
Dynamic Two-Way Messaging

Engage customers in real-time with personalised, interactive conversations - support inquiries, guide decisions, and capture information with intuitive responses and flows.

Automated Notifications

Keep customers informed. Automate WhatsApp notifications for appointments, confirmations, and updates, optimizing time and resources.

Rich, Interactive Content

Go beyond text with multimedia messages, CTAs, and immersive experiences like product carousels and guided flows that make it easy for customers to browse, act, and convert.

Analytics for Engagement

Track performance across messages, campaigns, and journeys with 8x8’s comprehensive dashboard, enhanced by deeper insights from automated conversion tracking.

Seamless CRM Integration

Connect WhatsApp to Salesforce, Zendesk, Freshdesk and more for a single, unified view of every interaction.

Unlock Performance-Driven Marketing with MM Lite

Boost the impact of your WhatsApp campaigns with Meta’s AI-powered optimization engine - available through 8x8 WhatsApp Business at no extra cost.
Reach more customers effortlessly

Automatically expand message delivery when your campaigns perform well - connect with more of your opted-in audience, without resends or retargeting.

Boost campaign performance in real time

Messages that perform well (e.g. more opens or clicks) are automatically delivered to more users, maximizing impact during limited-time promos or launches.

Turn messages into measurable ROI

Track conversions like add-to-cart and purchase directly within your analytics. Connect WhatsApp messages to real business outcomes - beyond just delivery stats.

Accelerate Time-to-Value

MM Lite is instantly available through 8x8 - no code changes needed. Use your existing templates, phone numbers, and opt-ins, with full compliance and onboarding support.

Unlock high-impact WhatsApp use cases for your business

Customer Support

Quickly resolve issues with conversational flows, rich two-way messaging, and contextual in-thread calling - improving both satisfaction and efficiency.

Marketing and Promotions

Send high-impact promotions using product carousels, CTA-rich content, and optimized WhatsApp ad journeys that drive more conversions.

Authentication & Fraud Prevention

Increase security and trust with fast OTP verification and instant alerts for transactions, logins, and account changes to help customers detect unauthorized activity quickly.

Operations & Logistics

Keep customers informed with real-time order and service updates, and reduce no-shows with automated appointment confirmations and reminders.

Self-onboard WhatsApp with 8x8 Connect

Why choose 8x8 as your WhatsApp provider

Personalized support with Dedicated Account Manager and 24/7 in-country customer and technical support from local offices

Global reliability with 99.999% uptime SLA with 24/7/365 expert support

Industry-leading security and compliance with certifications including SOC 2 Type II, ISO 27001, HIPAA, FISMA & PCI/DSS

First class connectivity and high deliverability with 160+ direct mobile network operators in >190 countries

Target Illustration

Memulai dengan WhatsApp Business API 8×8

Talk to an Expert

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A custom multi-channel solution based on your specific requirements.

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