Blog Industry Trends
warm GettyImages 1823930646 scaled

Scalable Communication Tools: The Game-Changer for Customer Engagement in SEA

Southeast Asia’s digital economy is growing rapidly, but businesses face a major challenge: how to engage customers with personalized, timely communication across diverse and fragmented markets. The solution? AI-driven, scalable communication tools that enable efficient and secure customer interactions.

The Challenges of Scaling Communication

In a recent interview with e27, Stephen Hamill, General Manager of CPaaS at 8×8, outlined the hurdles SEA startups face: limited IT resources, tight budgets, and the complexity of integrating communication tools. Despite these obstacles, the right tools can lead to substantial growth.

Real-World Impact: Scalable Communication Tools in Action

Scalable, secure, and user-friendly communication tools are already delivering impressive results. Take ShopBack, for example: by using 8×8’s SMS and WhatsApp solutions, they saw a 5x increase in engagement and 2-3x higher campaign results across APAC. In the case of Mangan.ph, automated SMS notifications led to a 25% boost in productivity and 35% higher customer satisfaction. The results speak for themselves – with the right communication tools, businesses can significantly enhance customer engagement and operational efficiency.

The Future of Engagement: Predictive AI

Looking to the future, Hamill points out that predictive AI capabilities—such as predictive analytics and AI-driven chatbots—will become essential for businesses looking to engage proactively with customers. By anticipating customer needs and offering tailored solutions before a problem arises, businesses can build stronger customer loyalty and stay ahead of the competition.

Security Is Key

As AI-powered engagement grows, so does the importance of data security. Hamill stresses that businesses must prioritize secure, compliant platforms to protect customer data and build long-term trust in their brand.

Whether you’re a startup or an established enterprise, AI-powered communication can be the key to unlocking growth and delivering more meaningful customer experiences.

Discover
Stephen Hamill discusses the impact of scalable communication tools on customer engagement in SEA in an interview with e27.

Read the full interview here and learn how scalable, AI-powered communication can transform your customer engagement strategy, or reach out to an expert at cpaas-sales@8×8.com to find out more.

Explore Related

warm GettyImages 1266022313 scaled
March 27, 2025

SMS, WhatsApp, and Viber OTP Authentication: Pros, Cons & Best Practices

Koh Choon Khee

Discover the pros and cons of SMS, WhatsApp, and Viber OTP authentication. Learn how businesses optimize security and boost reliability with multi-channel OTPs.

warm GettyImages 1454194517 1 1 scaled
March 24, 2025

How CIAM for Retail Boosts Engagement, Security & Customer Loyalty

Rory Freeborn

Learn how CIAM for retail enhances customer engagement, boosts security, and streamlines authentication. Discover best practices and how Descope simplifies the process.

An Asian man at work, securely logging in with a seamless customer authentication process.
March 24, 2025

How Secure Customer Authentication with CIAM Drives Business Success: Benefits for CX & Best Practices

Rory Freeborn

Discover how secure customer authentication enhances user experience, prevents fraud, and drives business growth. Find out more about best practices with Descope.

Talk to an Expert

Complete this form and an 8x8 sales specialist will reach out to you shortly.

A custom multi-channel solution based on your specific requirements.

Thank you for your interest!

An 8x8 sales specialist will reach out to you shortly.

Any urgent enquiries and help needed?

Email [email protected]

Support Visit support site

To top
This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.