With an extraordinarily high open rate of 98%, SMS messaging is undoubtedly a powerful tool for businesses to connect with their audience. Whether you are sending vital notifications, one-time passwords (OTPs), or launching full-blown marketing campaigns, SMS takes center stage. It serves as a universally accessible channel regardless of demographics or location, boasts high engagement rates, and is a relatively cost-effective solution which can lead to a remarkable return on investment when used strategically.
However, the situation takes a distinct turn if you’ve ever been hit with premium rates for sending SMS messages. You know how quickly these charges can add up and impact your bottom line, undermining your business profitability and overall financial stability.
At 8×8, we understand the significance of these additional charges and their effect on your business, which is why we are excited to introduce a solution that can help you lower your costs while simultaneously enhancing your ROI. The best part? You would not be needing any technical modifications or additional setup.
Introducing 8×8 Smart Channel Routing
As part of our 8×8 SMS API solution that allows you to predefine operator settings, we are able to identify the telecom operators that are charging premium rates for your SMS messages and seamlessly redirect these messages to more cost effective alternative messaging channels (such as Viber) according to your configuration preferences.
If you’re concerned about whether all your users are on the alternative messaging channel, fret not. We can set up SMS as a fallback channel so you would be able to reach your audience regardless of the channel they are on.
The icing on the cake? No additional setup or technical modifications is required. We will take care of everything!
Ready to take the step towards lower costs and better reach?
Getting started with our cost-saving solution is a breeze. Simply contact us and we will reach out to you with more details.
