Let’s face it—traditional healthcare communication is stuck in the past. Missed calls, buried voicemails, and snail-mail letters? They’re relics in a world where patients demand instant, personalized updates right in their pocket.
Enter CPaaS (Communications Platform as a Service)—a game-changing solution for the healthcare industry. By eliminating communication gaps and enabling secure, omnichannel interactions, it’s helping healthcare providers deliver better outcomes while cutting through the administrative noise.
And let’s be clear: the stakes are high. Communication failures contribute to 30% of malpractice claims, costing billions annually. Meanwhile, smartphones have become an extension of healthcare professionals, highlighting the need for real-time, secure communication tools. CPaaS rises to the challenge with encryption, seamless integration, and streamlined workflows, ushering in a new era of healthcare that’s fast, reliable, and patient-focused.
Transforming Patient Communication: The Power of CPaaS in Healthcare
CPaaS stands for Communications Platform as a Service, a cloud-based platform that integrates various communication channels such as SMS, voice, video, and messaging apps into a single, scalable system.
No more juggling outdated tools or patching up legacy systems. With CPaaS, healthcare providers can modernize their communication infrastructure without ripping out what’s already in place. It’s about efficiency, personalization, and delivering real-time connections that make patients feel seen and cared for.
With CPaaS, healthcare providers can:
- Bridge the gap: Communicate with patients on their terms—via text, voice, video, or chat—making every interaction seamless and intuitive.
- Slash inefficiencies: Automate reminders, follow-ups, and routine updates, saving time and cutting costs without compromising care.
- Deliver better care: Faster, clearer communication about treatments, medications, and results means healthier, happier patients.
Streamlined Communication for Better Patient Outcomes
Here’s how CPaaS ensures healthcare communication is seamless, secure, and efficient:
1. Automated Notifications and Reminders
Reduce missed appointments and improve patient adherence with automated SMS or voice alerts.
Example: Clinics using SMS reminders have seen up to a 41% reduction in no-shows. Patients receive timely reminders for appointments, lab results, or medication refills, minimizing delays and enhancing adherence.
2. Secure Video Consultations for Telemedicine
Bring care closer with HIPAA-compliant video calls for remote consultations.
Example: Patients in rural areas can consult specialists without traveling, reducing barriers to care and improving outcomes. Healthcare providers benefit from lower infrastructure costs and operational overheads.
3. Integration with Messaging Apps and AI Chatbots
Meet patients where they are by connecting via popular platforms like WhatsApp, Viber, or other messaging apps. AI-driven chatbots integrated into these platforms can handle FAQs, provide appointment booking support, and assist with patient inquiries 24/7.
Example: A clinic can send pre-visit instructions, test results, or vaccination updates through WhatsApp or Viber, while an AI chatbot ensures quick responses to patient questions, enhancing engagement and streamlining workflows.
4. Two-Way Communication for Better Engagement
Move beyond one-sided updates. Engage patients with health tips, follow-up instructions, and interactive messages.
Example: Diabetes patients can receive weekly SMS reminders to log their glucose levels and respond with readings, promoting better health monitoring.
5. Managing Critical Alerts and Notifications
Deliver urgent information, such as test results, medication updates, or vaccine availability, in real time.
Example: Patients receive alerts about vaccine appointments, improving vaccination rates and public health outcomes.
6. Seamless Integration with Existing Systems
CPaaS works with EHRs, billing platforms, and scheduling systems to streamline workflows and cut down on admin overload.
Example: Appointment scheduling, billing, and follow-ups are automated, freeing up staff to focus on patient care.
The Benefits of CPaaS for Providers and Patients
For providers, CPaaS means more efficiency, less stress, and smarter resource use. For patients, it’s all about consistent, personalized communication that fits into their lives.
By enabling timely, secure, and omnichannel interactions, CPaaS is making healthcare faster, more accessible, and laser-focused on what matters most—the patient. It’s not just a tool; it’s the future of care.
8×8 CPaaS: Revolutionizing Omnichannel Communication for Healthcare
In healthcare, where every interaction can make a difference, 8×8 CPaaS delivers more than just communication—it empowers innovation. Designed to meet the ever-changing needs of patient care and operational efficiency, it equips healthcare providers with the tools to transform how they connect, communicate, and care.
Whether it’s real-time critical alerts, secure telemedicine consultations, or streamlined appointment management, 8×8 CPaaS helps healthcare organizations thrive in a fast-paced world.
Key capabilities
- Omnichannel Messaging
Engage patients on their terms with seamless communication across SMS, WhatsApp, Viber, and more. Patients choose their preferred channel, while providers maintain consistency.
- Scalable Messaging APIs
Automate key touchpoints like appointment reminders, follow-ups, and real-time alerts. 8×8’s APIs ensure scalable, personalized engagement at every step.
- Interactive Voice Response (IVR)
Simplify phone interactions with smart call routing, making it easy for patients to access the services they need.
- Secure video solutions
Facilitate remote consultations, virtual health check-ins, and collaborative care discussions with secure, high-quality video solutions.
- Integrated Communication Platform
Manage all patient interactions on a single, unified platform, ensuring consistency and reducing administrative overhead.
- Global Reach
Deliver critical messages worldwide with reliable connectivity, ensuring patients and staff stay informed no matter their location.
But what truly sets us apart?
Why 8×8 CPaaS Stands Out
1. Local Support and Expertise
We’re more than a technology provider—we’re your partner. With 24/7 local support, teams in 9 countries, and our global head office in Southeast Asia, we bring deep market expertise to address your unique challenges.
2. Data Residency You Can Trust
With data centers strategically located in Asia, Indonesia, US and Europe, we minimize latency while ensuring compliance with local regulations. Your sensitive patient data stays protected and readily accessible.
3. Enterprise-Grade Security and Compliance
8×8 prioritizes security with certifications like CyberTrust Mark, SOC 2 Type II, ISO 27001, and HIPAA compliance. As a Tier-1 SMS aggregator and participant in the Protected Sender ID Registry scheme, we offer unparalleled trust and reliability.
4. Fraud and Authentication Suite
Strengthen your security with tools like fraud prevention, no-code CIAM (Customer Identity and Access Management), and OTP-as-a-service. Seamless authentication keeps your communication safe and secure.
By combining omnichannel communication, automation, and enterprise-grade security, 8×8 CPaaS empowers healthcare organizations to deliver better patient experiences, streamline operations, and stay compliant with global and local standards.
Case Study: CareMonitor – Streamlining Patient Communication
CareMonitor, an Australia-based cloud hospital-at-home care management solution, partnered with 8×8 CPaaS to enhance its patient communication infrastructure.
The challenges
- Managing complexity: Handling multiple integrations while delivering critical healthcare notifications at scale.
- Enhancing engagement: Seeking a robust solution to improve patient interaction and support critical health notifications.
The solution
By integrating 8×8 Jitsi as a Service (JaaS) and 8×8 SMS API, CareMonitor transformed its communication infrastructure:
- Automated Notifications: Personalized, real-time SMS notifications and reminders were sent at scale, 24/7, improving care plan adherence and patient outcomes.
- Scalable Communication: 8×8’s Communication APIs ensured scalability and global reach, empowering CareMonitor to grow without worrying about infrastructure limitations.
- Seamless Omnichannel Messaging: The implementation of 8×8 JaaS was completed in under a week. With secure integration via the SDK, CareMonitor provided high-quality, omnichannel communication effortlessly.
Key Results
- Cost Optimization: Achieved a 53% reduction in total communication spend, redirecting savings toward platform innovation.
- Improved Patient Outcomes: Increased adherence to care plans, leading to better patient outcomes.
- Enhanced Efficiency: Reduced development time by 30%, enabling faster implementation of new features and services.
- Scalability: Supported over 5,000 unique patient interactions each day, ensuring reliable communication as the platform expanded.
By leveraging 8×8 CPaaS, CareMonitor successfully streamlined its patient communication processes, resulting in significant cost savings, improved patient engagement, and enhanced operational efficiency.
Conclusion: Transforming Healthcare with CPaaS
CPaaS is changing the game in healthcare, tackling communication challenges head-on with secure, seamless, and patient-first solutions. From automated reminders to real-time video consults, it’s about making every interaction count.
This isn’t just about catching up—it’s about leaping forward. Boost patient satisfaction, streamline operations, and future-proof your communication with a platform built for the demands of modern care.
The future of healthcare starts now. With CPaaS, you’re not just improving communication—you’re transforming lives. Learn more about 8×8 Communication Solutions or reach out to an expert at cpaas-sales@8×8.com.
