Retail & Ecommerce Solutions
The future of retail is Communication APIs
Retail and e-commerce thrive on instant connection. With 8×8 CPaaS APIs, you can provide real-time support, send personalized updates, and maintain communication across multiple channels. Enhance customer engagement and satisfaction by improving interactions at every touchpoint.
Trusted by more than 3 million business users. 
Why the retail and e-commerce sector needs APIs
Shoppers today expect personalized, timely, and relevant interactions—not just loyalty points. Communication APIs make it easy to deliver tailored customer experiences that engage and add value. With APIs, retail and e-commerce businesses gain a competitive edge by offering targeted, real-time communication that resonates with customers.
Engagement is the key to fuller shopping baskets
“The SMS API was easily integrated into our platform, and we leveraged on the automated messages to help build the credibility and trust of our brand. It is a valuable investment into the future.”
Louie Alcantara
Co-Founder, Mangan
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“By leveraging 8x8's local expertise, ShopBack can ensure smooth operations and regulatory compliance, which is vital for our international expansion.”
Scott Tan
Senior Product Manager, ShopBack
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“8x8 really excels when it comes to SMS marketing speed, performance, and delivery. It’s the perfect solution for us.”
Boonthavee Jarudomrongsak
VP of Digital Delivery Management, King Power Corporation
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Communication APIs - the smarter way to engage shoppers
Reduce cart abandonment
Send automated, highly personalised reminder alerts via SMS and messaging apps to re-engage your shoppers effectively.
Increase customer loyalty
Send promotional SMS alerts in bulk via highly targeted campaigns.
Redefine customer care
Keep customers informed at every step with automated notifications through their preferred channels.
Be there when your customers need you
Use real-time one-to-one video solutions to troubleshoot complex issues, anytime, anywhere.
Uncomplicate internal operations
Simplify internal processes by automating routine tasks and integrating APIs with your existing internal systems.
Shoppers are seeking more than just deals
With economic uncertainty, customers are prioritizing convenience and service quality, not just price. Brands must go beyond discounts, offering personalized loyalty rewards to stay competitive. Omnichannel messaging solutions can make it easy to apply and personalize rewards, driving greater customer engagement and loyalty.
More digital presence requires more digital support
Handling customer interactions across different platforms can reduce efficiency and create inconsistent messaging. With 8×8 Converse, businesses can manage all conversations from a single dashboard, enabling teams to reply faster and in context with quick access to chat history.
Video engagement is a must-have, not a luxury
Today’s customers demand immediate answers. 8×8’s embeddable video solution lets retailers set up virtual consultation rooms instantly, bringing the storefront directly to remote or disabled customers. This enhances accessibility and provides quick, personalized support, making video a critical tool in retail customer engagement.
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