Why does your customer support team need communication APIs?
Customers everywhere are craving a solution to slow resolutions and robotic replies. At the same time customer support agents are battling burnout as they struggle to keep pace.
Enter Communication APIs which serve as bridges between applications for efficient and accurate data sharing. With APIs, your business can lighten the load of your customer support team, respond quicker, and add a personalized touch to every customer interaction.
Did you know?
82% of customers will abandon a brand for poor customer service.
Find out how all-digital bank, Tonik, catapulted customer engagement with an agile, responsive and cost-efficient API solution.
Four ways Communication APIs transform customer support from meh to marvelous
Increase engagement
With APIs you can send highly personalised and automated notifications and reminders that keep your customers informed and connected.
Resolve complex issues
Turn challenges into opportunities by using one-click video conferencing solutions to discuss complex matters face-to-face from anywhere.
Reach more customers
Reach more customers by making customer support accessible to everyone,breaking literacy barriers and including those with disabilities by using voice messaging.
Keep data secure
Businesses can rely on APIs to keep personal data secure, send SMS or voice OTPs, or 2FAs to protect the privacy of customers and third party personnel with app-to-app calling.
The customer service remix - From classic calls to messaging apps to video
Customers want it all, and they want it now
Today’s customers want everything they’ve always wanted – the ordinary phone calls, and online help – plus all the newer things that technology offers including messaging apps, voice, SMS, and the option for help from real human agents, when and if they need it.
Without Communication APIs acting as bridges between internal systems, it’s very difficult to keep pace. There’s no way to avoid it, omnichannel communications is in.
The end game – better customer loyalty
No business should have to choose one audience over the other, which is why 8×8 introduced a no-code solution to managing omnichannel communications across SMS, Messaging Apps, video and voice.
8×8 Connect gives you access to multiple messaging channels with just a single API. Think of it as a unified platform with a single source of truth.
Explore Communication APIs
SMS
Reliably reach customers anywhere with notifications, one-time passwords, reminders and alerts.
Voice
Provide better privacy with Number Masking and make use of app-to app-calls and text-to-speech technology (TTS) for greater inclusivity.
Messaging Apps
Reach wider audiences by sending richer messages and content to users of major messaging apps including WhatsApp Business, Viber, LINE and Zalo.
Video Interaction
From consultations, to insurance claims to customer support, our Video Interaction lets you be there, even when you can’t.
Jitsi as a Service
An enterprise-ready video meeting platform that allows developers, organizations and businesses to easily build and deploy video solutions.
8×8 Connect
8×8 Connect is an all-in-one business communication platform to manage omni channel campaigns, send text or voice messages, and get real-time reports and analytics.
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Try 8x8 Connect today
Manage SMS, messaging apps and voice campaigns from our omnichannel communication platform.
Get support
Check out the support articles and FAQs on our CPaaS Help Center or submit a request
8x8 is trusted by over 3 million business users worldwide
