Customer Support
Better Customer Support Starts with Communication APIs
Cut the headaches—streamline support, automate tasks, and keep customers happy with fast, seamless interactions across every channel.
Trusted by more than 3 million business users. 
Why customer support teams need Communication APIs
Customers are increasingly frustrated with slow resolutions and impersonal, robotic responses. At the same time, support agents are overwhelmed by growing backlogs. Communication APIs are a game changer — they help automate workflows, sync data in real time, and enable faster, more personalised customer interactions. The result? Less friction, greater efficiency, and support that truly delivers.
Transform customer support with Communication APIs
Boost Engagement
Deliver personalised notifications and reminders automatically to enhance customer engagement and strengthen connections.
Resolve complex issues
Offer seamless, one-click video conferencing for real-time issue resolution.
Expand reach
Break barriers with voice messaging, providing more inclusive customer support for all abilities.
Ensure security
Safeguard data with multi-channel OTPs, two-factor authentication, and app-to-app calling for enhanced privacy.
Customers want it all, and they want it now
Today’s customers expect more than just traditional phone calls or basic online support. They want a full suite of communication options — including messaging apps, voice calls, SMS — along with seamless access to real human agents when needed.
Without Communication APIs bridging your systems, staying ahead of customer expectations becomes a challenge. Omnichannel communication is essential for success—there’s no way around it.
Instant answers, satisfied customers
Customers don’t want to wait—they want answers now. With Voice IVR, you can automate routine inquiries, cut down on call times, and handle high volumes without losing the personal touch.
8×8-powered Voice IVR gives your customers instant access to self-service options, like checking balances or tracking orders, while freeing up your agents to focus on more complex issues. It’s a 24/7 solution that keeps customers satisfied, agents productive, and costs down. No more long waits, just fast, efficient support.
Instant, actionable feedback to fuel your growth
8×8 makes collecting valuable customer feedback easy and efficient. Whether through SMS, voice, or video, you can reach customers where they are and gather insights in real-time. With automated surveys and interactive forms, you get timely, actionable feedback that helps you stay ahead of customer expectations and continuously improve your customer experience.
Customer stories—no fluff, just real success.
“8x8 is a very reliable partner who can empower any fintech that aspires to achieve and scale.”
Ariruvel Ramnu
Group CTO of Tonic Bank
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“Bringing in 8x8’s Video Interaction solution means that we can perform better triage.”
Peter O’Hanlon
Head of Delivery for Customer Strategy, Welsh Water
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“With 8x8’s SMS API, we now have a more reliable way to connect with our customers without having to worry about connectivity or developing a lot of the functionality in-house.”
Ville Nordstrom
Program Director, Coda Payments
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