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SMS fraud numbers your business needs to know
In 2021 alone, Artificially Inflated Traffic (or SMS Traffic Pumping Fraud) wreaked havoc causing enterprises a staggering loss of $6.7 billion globally.
This alarming statistic underscores the pressing need to address fraudulent SMS activities, making robust security measures more vital than ever for businesses.
Detect and Prevent SMS Fraud with Omni Shield
As businesses grapple with losses, fraudsters are having a field day. At 8×8, we’re not just watching; we’re stepping up. Our pioneering approach keeps your business ahead of the game.
Track your conversion and delivery rates at the operator level and receive alerts based on your defined usage behavior
Intelligently track suspicious change of volume behavior based on your defined usage pattern
Monitor sudden changes in your operator breakdown or live traffic as indication of potential fraud
Profile numbers based on historical behavioural data to determine a risk score and activity status
Ensure each number is valid and responsive before sending messages
Key features
- Comprehensive metrics: Gain real-time insights into traffic patterns, including total volume, conversion rates, and country and operator ratios, to detect unusual patterns early.
- Rapid response: When potential fraud is detected, the 8×8 Support Team takes swift action by temporarily suspending affected operators or countries, minimising risk and protecting your business.
- Real-time alerts: Receive instant notifications of suspicious traffic patterns, enabling you to log in immediately for a timely review and decisive action.
Immediate Benefits your Business Can Reap From Omni Shield
Intelligent monitoring will decrease and block most Artificial Inflation of Traffic (AIT) attacks
Lower monthly messaging expenses that arise from unwanted AIT activity
Demonstrate your commitment to safeguarding the security and personal data of your customers
Keep your customer databases up to date to increase deliverability and conversion rate of messages
Learn about the risks of SMS fraud and how Omni Shield can empower your business with unmatched security and peace of mind.
The impact of SMS fraud, and the toll it takes on both customer experiences and a brand’s reputation, can be astronomical, not to mention incredibly costly. Delivering a solution that is truly game changing is our goal, and we are thrilled by early adopter results that show an 80% reduction in fraud traffic.
Stephen Hamill
General Manager, CPaaS at 8x8, Inc.
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