An SMS API is an application program interface designed to enable seamless communication between software applications and mobile devices.

By integrating with business systems, an SMS API enables the sending of text messages for notifications, alerts, one-time passwords (OTPs), marketing and customer support.

The 8×8 SMS API utilizes robust telecom networks for reliable message delivery and offers features for bulk SMS, marketing campaigns, and more. This enhances operational efficiency, thereby streamlining customer interactions and improving engagements.

Integrating an SMS API into business communication strategies is vital, given its exceptional effectiveness with a 98% open rate, surpassing traditional email.

The 8×8 SMS API enables efficient management of bulk SMS campaigns, offering scalability for high message volumes. It also automates SMS notifications, alerts, and reminders, ensuring a seamless and engaging messaging experience.

Additionally, access to comprehensive analytics also enable businesses to monitor message delivery and engagement, optimizing promotional messages, reminders, and overall customer engagement.

Ensuring security is paramount when implementing an SMS messaging service, particularly for handling sensitive customer data. Therefore, businesses should choose an SMS vendor that prioritizes security.

8×8 stands out for its commitment to stringent security measures, including SSL/TLS encryption, and holds industry-leading certifications like SOC 2 Type II, ISO 27001, HIPAA, FISMA, and PCI/DSS. In Singapore, 8×8 is among the first to receive the CSA Trust Mark certification, recognizing its robust cybersecurity practices.

With data centers in Asia, Indonesia, and Europe, 8×8 minimizes latency and ensures data residency compliance. The 8×8 SMS API guarantees privacy and integrity, providing a secure communication channel for businesses.

Find out more.

8×8’s SMS API is designed for effortless integration with a wide range of CRM systems, marketing automation tools, websites, mobile apps and other critical business applications.

This offers flexibility and versatility, allowing businesses to enhance their communication capabilities by integrating SMS messaging into their existing systems and applications.

Discover our step-by-step guide and API references. Visit Developer Resources.

Several key features distinguish a good SMS API, including an extensive global reach, high deliverability rates, easy integration with existing systems, and robust security measures.

8×8’s SMS API excels in providing unparalleled messaging capabilities, including facilitating bulk SMS sending, leveraging direct connections with operators for high deliverability rates, and providing detailed analytics for in-depth evaluation of message delivery and performance. This all-encompassing suite of features ensures that businesses can leverage a powerful SMS gateway for efficient and effective communication, thereby achieving their communication goals and enhancing customer satisfaction.

The WhatsApp Business app is designed for small and medium-sized businesses, offering features for creating a business profile and managing customer interactions directly through the app. In contrast, the WhatsApp Business API caters to larger enterprises, providing advanced features and integration capabilities to automate messaging workflows and integrate WhatsApp into existing systems such as CRM platforms.

This allows businesses to execute a dynamic digital communication strategy, leveraging WhatsApp Business automation to engage customers on their preferred messaging app, enhancing customer interaction and increasing satisfaction.

Businesses can integrate 8×8’s WhatsApp Business API with our Messaging API. Explore the developer documentation here.

Alternatively, seamlessly connect 8×8’s WhatsApp Business API with popular CRM systems like Salesforce, Zendesk, and Freshdesk to elevate customer service and engagement. Automate communication flows, personalize customer interactions, and ensure a consistent experience across all channels. Find out more here.

8×8’s WhatsApp Business API offers a suite of robust features to enhance customer communication. These include plug-and-play integrations with major support platforms like Zendesk and Salesforce, the ability to send media-rich template messages, a read receipt API for tracking message engagement, and advanced template management through our customer portal.

Additionally, our automated fallback feature ensures deliverability by resending undelivered or unread messages via SMS or another messaging channel. Our managed infrastructure guarantees your WhatsApp presence remains up-to-date, backed by WhatsApp’s end-to-end encryption for unmatched security and privacy in every interaction.

The 8×8 WhatsApp Business API caters to a wide array of use cases, making it an ideal solution for industries ranging from e-commerce and retail to banking. It’s perfect for providing real-time customer support, automating timely delivery notifications, delivering secure transaction alerts, and sending promotional messages with engaging content.

This API facilitates a personalized and immediate way to engage with customers, significantly enhancing their experience and fostering long-term loyalty and trust.

Ensuring compliance and safeguarding privacy are crucial aspects of utilizing the WhatsApp Business API. 8×8’s WhatsApp Business API adheres to the highest standards of security, incorporating WhatsApp’s end-to-end encryption and HTTPS support to protect conversations and data integrity.

Our platform complies with global data protection regulations, offering businesses a secure environment for customer communications. This commitment to privacy and compliance helps maintain customer trust and meets regulatory requirements.

Find out more.

Viber Business empowers businesses to connect with over 1.1 billion users globally through real-time, multimedia communication. With Viber, businesses can engage in two-way conversations, deliver media-rich marketing messages, and offer personalized customer experiences on a platform their audience uses daily.

Viber Business offers businesses a powerful platform to communicate, engage, and build relationships with their customers in a personalized and interactive manner, ultimately driving customer satisfaction and loyalty.

Businesses looking to leverage Viber Business can do so by collaborating with 8×8 as their authorized solution provider. We facilitate the setup of your Viber business account, seamlessly integrating the API to unlock robust messaging capabilities.

Viber for Business is rich with features tailored for impactful business messaging. It supports engaging one-on-one conversations and dynamic group chats, allowing the sending of rich media content such as photos, videos, and promotional stickers to enhance messaging campaigns.

Additionally, businesses can increase interaction through interactive buttons and links, while detailed analytics provide insights into engagement levels and help optimize customer journeys. This comprehensive set of tools is designed to elevate customer interactions, making every message count.

Engaging customers on Viber with 8×8’s solutions involves crafting personalized messages that resonate with your audience, incorporating rich media to make communications more captivating, and ensuring timely responses to maintain a high level of customer service. Adherence to Viber’s messaging policies ensures effective and respectful communication.

Additionally, leveraging 8×8’s analytics and CRM integration can refine your strategy, enabling a targeted approach that enhances customer engagement and fosters stronger connections.

Viber ensures privacy and security for business communications through robust measures such as end-to-end encryption and comprehensive data protection practices. The 8×8 Messaging API, which includes Viber, is designed with security at its core, offering reliable integration options, secure endpoints for message replies, and round-the-clock monitoring.

These stringent security protocols ensure that businesses can communicate confidently with their customers, secure in the knowledge that their interactions are protected in accordance with the highest global privacy standards.

Find out more.

Number masking, alternatively referred to as phone masking or call masking solution, stands as a privacy-boosting technology provided by 8×8. It holds significant importance for businesses placing a premium on confidentiality, enabling voice communications between customers and service providers without revealing thier actual phone numbers.

Preserving personal contact details in this manner holds pivotal significance in nurturing consumer trust and confidentiality within business exchanges. Thus, number masking emerges as indispensable for any company committed to safeguarding its customers’ privacy while maintaining elevated service benchmarks.

8×8’s number masking operates by generating temporary, anonymized phone numbers that relay calls between the real numbers of the communicating parties. This process ensures that neither party’s actual contact details are exposed during the interaction, thereby preserving privacy. This solution seamlessly integrates with business operations, offering a secure communication pathway that aligns with the digital world’s demand for efficiency and confidentiality.

Leveraging 8×8’s number masking solution offers numerous benefits for businesses. These include safeguarding customer privacy as a top priority, seamlessly integrating into current platforms to enhance service delivery, and boosting operational efficiency. Moreover, it meets the service excellence expectations of the digital era and minimizes the risk associated with off-platform transactions, thereby protecting revenue streams. Additionally, by providing comprehensive analytics and insights into call interactions, it empowers businesses to refine their communication strategies and elevate customer service standards.

Yes, 8×8’s number masking solution integrates seamlessly with a wide range of business applications, allowing for easy implementation without disrupting existing systems. This ensures enhanced customer communication while safeguarding privacy and maintaining efficiency.

8×8’s number masking solution is exceptionally versatile, proving its worth across a spectrum of industries. Key sectors include ride-sharing, for secure rider and driver communication. Delivery services to enable direct contact between customers and couriers. Healthcare for confidential patient discussions. Online marketplaces to facilitate private transactions between buyers and sellers.

These applications highlight the solution’s ability to cater to diverse privacy, efficiency, and security requirements, making it a vital tool for businesses committed to safeguarding their communications.

Voice messaging, powered by 8×8’s advanced VM API, converts text notifications into voice calls through cutting-edge text-to-speech technology. This revolutionary voice messaging capabilities plays a crucial role for businesses in delivering secure notifications, alerts, and messages, particularly valuable for ensuring accessibility to passwords, OTPs (one-time passwords), and vital communications for individuals with visual impairments or reading challenges. It serves as a vital asset for businesses aiming to improve accessibility and inclusivity, enabling outreach to customers spanning diverse language and literacy backgrounds.

Voice messaging, particularly when automated with 8×8’s voice messaging for business, presents clear advantages compared to traditional text-based messaging. It delivers a more personalized and immersive experience, guaranteeing accessibility for users facing visual impairments or literacy obstacles.

Unlike text messages reliant on internet access, voice messages can be delivered via landlines, greatly enhancing delivery rates. This inclusivity enables businesses to uphold superior service standards and secure communication pathways, ensuring the effective delivery of sensitive information such as authentication codes and alerts.

Achieving high deliverability and quality in voice messaging campaigns is streamlined with 8×8’s automated voice messaging system. By utilizing 8×8’s Single VM API or Bulk VM API, businesses can leverage direct carrier connections for enhanced deliverability and employ customizable, natural-sounding text-to-speech technology to maintain message clarity and quality.

Additionally, 8×8 offers comprehensive analytics on call delivery, success rates, and duration, enabling businesses to monitor and optimize their voice messaging campaigns for maximum impact.

8×8’s voice messaging solutions are designed with compliance at their core, adhering to telecommunications regulations, privacy laws, and consent requirements. This ensures that businesses can deliver voice messages securely and ethically, respecting user privacy and regulatory standards.

With 8×8, businesses have access to tools and guidance to navigate the complexities of compliance, making it easier to implement voice messaging for businesses effectively and responsibly.

Yes, businesses can tailor voice messages to individual recipients. This capability enhances the customer experience, providing a personal touch to automated communications. Whether it’s for marketing campaigns or customer service interactions, 8×8’s Voice Messaging API enables businesses to send personalized voice messages at scale, ensuring that each message is relevant and engaging for the recipient.

With options for localizing messages in over 60 languages and employing DTMF capture for interactive responses, 8×8’s Voice Messaging API opens new avenues for personalized and meaningful customer engagement.

App-to-app calling, powered by 8×8, facilitates secure voice communication between two smartphone devices directly through an application, leveraging 8×8’s advanced IP network for seamless connectivity. This in-app voice calling feature is designed to integrate with any native mobile application, offering secure voice calling capabilities that prioritize speed, security, and scalability.

By using the 8×8 voice SDK for app-to-app calling, businesses can ensure that their communications are not only efficient but also maintain the highest standards of privacy and protection for users’ personal information.

When assessing an app-to-app calling solution, essential features to prioritize include speed, ensuring rapid and effective voice call connections; security, encompassing functionalities such as dynamic display names to protect user data; scalability, to accommodate expanding business requirements while maintaining service excellence; high-quality connections to minimize customer turnover; and multilingual support, with API options available in 45 languages. 8×8’s app-to-app calling voice SDK epitomizes these attributes, establishing it as a robust solution for businesses seeking to elevate their communication capabilities.

Transform your app into a communication powerhouse with 8×8’s APIs! Seamlessly integrate app-to-app calling by embedding 8×8’s voice SDK into your mobile applications. With detailed documentation and dedicated developer support, adding in-app voice functionality has never been easier. Enhance your app’s communication features while delivering secure, efficient, and modern interactions that align with today’s digital-first world.

App-to-app calling revolutionizes communication for businesses and users alike. For businesses, it reduces customer churn with quick, data-efficient voice calls, enhances privacy by keeping communications on your platform, and supports effortless scalability. For users, it delivers the ultimate convenience of making secure voice calls directly within their favorite apps, all while ensuring a personalized and localized experience. With 8×8’s app-to-app calling solution, you can unlock these benefits and create a more connected, secure, and inclusive digital experience for everyone.

Implementing app-to-app calling can be challenging, but 8×8 makes it seamless. With a reliable, high-quality IP network and advanced privacy features like dynamic display names, 8×8 ensures top-notch connection quality and user security. By leveraging 8×8’s easy-to-integrate voice SDK, businesses can effortlessly overcome these hurdles and deliver a smooth, secure, and high-performing communication experience that users can trust.

Video Interaction revolutionizes customer interactions by enabling real-time, zero download live video calls. Within video interactions businesses can take screenshots and make annotations, use geo-location features and maintain 1:1 chat.

Through live video calling, businesses can provide efficient solutions and consultations across various industries, including insurance claims and customer support, enhancing the customer service experience significantly.

A wide range of industries can leverage 8×8’s live video chat solutions to enhance customer engagement and operational efficiency.

Healthcare professionals can conduct live video consultations, reducing walk-ins and improving patient satisfaction. Insurance companies can get real-time access to accidents and claims, take screenshots for record and can process claims faster and more accurately by assessing damages in real-time. Customer support teams across sectors, including education and field service operations, benefit from immediate problem-solving capabilities, fostering a more dynamic and responsive customer service model.

Implementing 8×8’s Video Interaction requires minimal technical setup, as it’s a web-based solution optimized for mobile phones and desktop browsers. Businesses can integrate live video call capabilities into their existing platforms with ease, thanks to 8×8’s user-friendly live video chat API. This simplicity ensures that customers can initiate video calls with just a click on a link, without the hassle of downloads or sign-ups, making it accessible for users regardless of their technical proficiency or device preferences.

Two ways to get started, see the solution walkththrough.

8×8 prioritizes privacy and security in all video communication, employing end-to-end encryption and adhering to stringent data protection regulations to safeguard live video chats. Our video chat for business solutions offers secure, controlled access to video interactions, ensuring that customer conversations remain confidential.

With features like geolocation for tagging photos and the ability to record live video calls for compliance, 8×8 provides a secure environment for businesses to conduct video interactions with peace of mind.

8×8’s Video Interaction is designed for seamless integration with existing communication channels, offering a holistic multi-channel strategy that encompasses voice, chat, and video. This integration enhances the customer experience by providing a comprehensive communication platform that supports instant video calls, in-app chat features, and more.

Whether through turnkey solutions for quick startup or embedded options for customized integration, 8×8 facilitates a cohesive communication ecosystem for businesses looking to innovate and improve their customer engagement.

8×8 Connect is an intuitive, all-in-one, multi-channel communications management platform that simplifies communication workflows through automation and easy pre-scheduling of bulk messages. 8×8 Connect enables teams to manage their SMS, voice, and messaging app campaigns across multiple channels, send millions of messages through a single platform, and receive real-time reports for better analytics and optimisation.

With a unified communications platform, customers get the personalised and on-demand engagement they crave, while businesses can automate communication workflows for increased productivity and scalability.

8×8 Connect is a no-code solution which provides businesses with the fastest and most cost effective route to market. Getting started with 8×8 Connect requires zero coding experience, eliminating the need for specialised engineers and reduces ongoing maintenance costs. Businesses can get up and running in a matter of minutes.

8×8 Connect offers a robust suite of features designed for effective business communication and customer engagement.

Key features include an omnichannel communication platform for comprehensive management of messaging campaigns across multiple channels, real-time analytics for enhanced optimization, a no-code builder for effortless workflow automation, and personalized customer interactions for hyper-targeted experiences.

8×8 Connect is a powerful communication platform designed for diverse industries, from e-commerce and healthcare to finance and logistics. With its seamless omnichannel capabilities, advanced analytics, and automated messaging, 8×8 Connect empowers businesses to elevate customer engagement, simplify communication management, and gain valuable insights into customer behavior and preferences. Ideal for marketing, customer support, and transactional messaging, 8×8 Connect provides all the tools businesses need to communicate effectively and meaningfully with their audience.

The 8×8 Connect Automation Builder is a no-code solution that streamlines the creation of communication workflows across multiple channels, making it an invaluable tool for workflow automation. With Automation Builder, users can automate workflows easily by either choosing a pre-built template or dragging and dropping widgets, facilitating meaningful interactions without the need for extensive coding.

With the Automation Builder, businesses can automate complex processes with ease, enhancing customer engagement and operational efficiency.

Automation Builder boosts productivity by simplifying workflow creation and enabling cross-channel communications from a single interface. Seamlessly integrating with CRM and marketing tools, it empowers businesses to deliver context-based omnichannel communications.

Its no-code, easily customizable design allows for quick development of complex workflows, making it essential for businesses looking to automate communications, enhance customer engagement, and achieve operational excellence.

Getting started with 8×8’s Automation Builder is straightforward. Businesses can quickly dive into workflow automation by selecting from a range of pre-built templates or creating custom workflows tailored to their unique needs, all within a user-friendly, no-code environment.

This accessibility ensures that businesses of all sizes and individuals with varying technical expertise can efficiently automate their communication workflows, streamlining customer support, reminders, and notifications for engaging and efficient customer interactions.

With 8×8 Automation Builder, the possibilities are extensive. Businesses can automate a wide array of workflows, including always-on customer support with automated responses, reminders and notifications for appointments and deliveries, self-service customer support via interactive menus, and automated surveys for insightful customer feedback.

From enhancing customer support experiences to gathering valuable insights, the platform’s versatility in meeting diverse business requirements makes it ideal for any use case.

Designing effective automation workflows with 8×8 Automation Builder involves creating a seamless user experience, leveraging cross-channel capabilities for comprehensive engagement, and refining workflows based on customer feedback and performance metrics.

Best practices include clearly defining objectives, ensuring workflows are intuitive and user-friendly, and utilizing the platform’s flexibility to customize and iterate workflows for optimal outcomes. By following these practices, businesses can maximize the impact of their automated communication strategies, driving efficiency and enhancing customer satisfaction.

Verification API, a vital element of 8×8’s security solutions, employs one-time passwords (OTPs) for thorough number validation and authentication. This method is essential for safeguarding businesses and customers, adding an extra layer of security to block unauthorized access to sensitive information. Whether it’s for logging in, verifying purchases, or securing transactions, verification via OTP ensures that only legitimate users can access their accounts, greatly reducing the risk of fraud and enhancing overall security.

8×8’s Verification API works by sending a unique, temporary OTP to a user’s mobile device via SMS, WhatsApp, or text-to-speech. Users then enter this OTP on the respective platform to authenticate their identity. This streamlined process is integral for number verification, providing a secure method to validate users quickly and efficiently. By utilizing 8×8’s Verification API, businesses can easily integrate this security feature into their mobile or web applications, offering a seamless and secure authentication experience for users.

Elevate your security and user experience with 8×8’s mobile verification. With OTPs and 2FA, you can safeguard transactions, prevent unauthorized access, and deliver personalized, secure interactions—perfect for industries where trust and protection are paramount.

8×8’s Verification API goes beyond basic security with full customization, multi-language support, and powerful analytics to track and optimize message deliverability and conversions. It’s the ultimate solution for creating seamless, secure, and efficient user experiences.

Verification API is a game-changer for industries where security and personalization are non-negotiable. From two-factor authentication for logins to safeguarding online transactions and validating identities for tailored offers, 8×8’s mobile verification solutions deliver swift, secure OTPs via SMS, WhatsApp, or voice. Perfect for banking, e-commerce, healthcare, and any platform requiring secure access, it ensures top-notch protection while building trust and confidence with your customers.

Implementing Verification API effectively means creating a seamless, secure, and user-friendly experience. Minimize friction with quick, intuitive authentication while safeguarding user data with top-tier security standards. Offer fallback options like voice messaging to ensure accessibility for everyone. Boost impact with best practices: customize OTP messages for brand consistency, control OTP validity for added security, and leverage 8×8’s analytics to optimize deliverability and conversions. These strategies ensure a smooth process that maximizes effectiveness and keeps users satisfied.