CPaaS is at an inflection point.
What began as programmable messaging and voice is rapidly becoming the backbone of digital engagement – embedded directly into applications, customer journeys, and business workflows.
Against this backdrop, today marks an important milestone in our CPaaS journey at 8×8: we’ve completed the acquisition of Maven Lab, a Singapore-based CPaaS provider with a strong presence across Southeast Asia and a reputation for building reliable, scalable messaging solutions.
According to the State of CPaaS 2025 report, the market is expected to grow from ~$32B today to nearly $100B by the end of the decade – driven by AI, richer messaging channels, and new network capabilities. Capturing this growth requires platforms that can execute globally and locally.
But growth alone isn’t the story – how CPaaS evolves is what will define the next decade.
CPaaS At Scale Requires Regional Depth
As businesses expand digitally, communications can’t be one-size-fits-all. Platforms must combine global reach with deep regional execution. Nowhere is this more evident than in Southeast Asia, where mobile-first engagement and high-volume messaging are central to how brands connect with customers.
At the same time, engagement itself is changing. One-way notifications are giving way to richer, two-way interactions, with engagement-enabled channels like WhatsApp and RCS expected to represent the majority of CPaaS traffic by 2030. Supporting this shift requires platforms that can operate reliably at scale while adapting to local market realities.
By bringing Maven Lab into 8×8, we significantly strengthen our position in the region, enhancing our ability to support mission-critical communications today while building for the next generation of intelligent engagement.
Stronger Together: Local Expertise Meets Global Platform
Local regulations, carrier dependencies, and delivery expectations demand on-the-ground expertise. That’s where Maven Lab’s deep local market knowledge, strong carrier relationships, and experience delivering solution-based CPaaS offerings make a meaningful difference.
8×8 complements this with global infrastructure, a broad CPaaS portfolio, and a long-term platform vision built around intelligent engagement.
Together, customers no longer have to choose between regional specialists and global scale. They can move faster locally – navigating market-specific requirements with confidence – while scaling seamlessly across regions on a single, trusted CPaaS platform, without compromise.
Accelerating What Comes Next
The next phase of CPaaS isn’t about adding more APIs. It’s about making communications more responsive, more intelligent, and more connected.
Across the industry, enterprises are moving beyond fragmented tools toward intelligent engagement – where communications, AI, and data work together to respond dynamically in near real-time. Maven Lab’s team shares this cloud-first mindset and focus on reliability and outcomes.
By coming together, we’re accelerating our ability to build what comes next.
Looking Ahead
The future of CPaaS will be shaped by platforms that simplify complexity, embed intelligence, and earn trust at scale. With Maven Lab joining 8×8, we’re investing in that future – expanding our presence in high-growth markets and continuing to build a CPaaS platform designed for what’s ahead, not what’s behind us.
I’m excited about what we’ll create together and proud to welcome Maven Lab to the 8×8 CPaaS team.
