In the Philippines, Greece, and Eastern Europe, Viber is not an alternative messaging app. It is the messaging app.
With 260 million monthly active users, Viber commands a regional footprint that rivals WhatsApp in its strongest markets.
For businesses operating in Southeast Asia or Eastern Europe, ignoring Viber marketing means ignoring the channel where their customers spend the most time messaging.
More than 20,000 brands already use Viber Business Messages – the platform has matured from a consumer chat app into a full business messaging channel with transactional notifications, promotional campaigns, and AI-powered chatbots.
Singapore itself is not a Viber-dominant market – WhatsApp and Telegram lead daily messaging here. But Singapore is home to one of the region’s largest Filipino communities, including a substantial population of domestic workers and expatriate professionals who rely on Viber daily to stay connected with family and businesses back home. For Singapore businesses, Viber marketing is less about displacing local channels and more about reaching this specific audience, plus customers in neighbouring Viber-strong markets.
Where Viber Leads the Market
Viber’s strength is geographic concentration. In the Philippines, it’s the dominant daily messaging platform. In Greece, it outpaces WhatsApp. Across the Balkans and Eastern Europe, Viber is deeply embedded in daily communication.
Myanmar’s telecom market underscores the opportunity. OTT platforms account for 59.78% of data revenue, with Viber among the leading messaging apps driving that consumption.
This regional concentration is an advantage, not a limitation. Businesses that serve Viber-dominant markets gain a direct, high-engagement channel that competitors using only SMS or email can’t match.
For companies expanding into Southeast Asia or Eastern Europe, adding Viber to the channel mix isn’t about covering another platform. It’s about reaching the primary platform that their customers already use.
Viber vs WhatsApp vs LINE: Choosing the Right Channel
WhatsApp leads globally with over 3 billion monthly active users. LINE dominates Japan and Taiwan with 194 million users. Viber holds 260 million users concentrated in specific high-value markets.
The right choice depends on where your customers are. A retail brand in Manila needs Viber. A bank in Tokyo needs LINE. An e-commerce company in Jakarta needs WhatsApp.
A Singapore business, meanwhile, sits in the WhatsApp and Telegram camp for its core local audience – Viber becomes additive here, not a replacement, layered on for reaching Filipino customers and neighbouring Viber-strong markets.
Most businesses operating across APAC need all 3. That’s why an omnichannel approach that integrates Viber alongside WhatsApp, LINE, and SMS from a single platform is essential for regional scale.
Read More: Stop Losing Customers: How an Omnichannel Messaging Platform Drives Conversions
Message Types That Drive Results
Viber supports four core message types for businesses: transactional, promotional, conversational, and rich media.
Transactional messages handle order confirmations, shipping updates, and appointment reminders. These carry high open rates because customers expect them.
Promotional messages include offers, discounts, and product launches. Viber’s rich media support lets brands send carousels, images, and interactive buttons instead of plain text.
Conversational messages enable two-way dialogue. Customers ask questions, request support, or browse products through a chat interface powered by AI or live agents.
Rich media turns a standard notification into an interactive experience. When paired with an effective platform for AI-driven chat, businesses automate responses while keeping conversations personal.
The flexibility across message types is what separates Viber from simpler channels. A single Viber Business account handles receipts, flash sales, and support conversations without switching platforms.
Read More: Unlock Viber for Business: Strategies for Success
Building a Viber Marketing Strategy
Start with a Viber Business account. This gives your brand a verified profile with your company name, logo, and description visible to every recipient.
Audience comes first. Viber works best in markets where the app already owns daily messaging: the Philippines, Greece, Eastern Europe, and parts of Southeast Asia.
Cadence then follows from that. Sending 2-4 messages a month is a sensible starting point, and the right number is whichever one your opt-out rate supports.
Content mix is what keeps that cadence sustainable, blending transactional updates with promotional offers and conversational touchpoints.
A brand that only sends promotions fatigues its audience; a brand that only sends receipts misses revenue opportunities.
Track performance from the start. Open rates, click-through rates, and opt-out rates tell you whether your frequency, content, and timing are working. Adjust based on data, not assumptions.
Real Results: Viber in Action
QuadX, a Philippine-based e-commerce logistics company, used Viber Business Messages to promote their ShippingCart UK delivery service to existing customers across the Philippines.
By targeting a segmented audience with personalised Viber messages, 25% of US shoppers reached via Viber made a purchase from the UK, with 187% KPI achievement and 300% year-on-year growth in UK transactions.
The campaign worked because Viber put the right message in front of customers on the app they already use daily, enabling QuadX to drive cross-border purchasing behaviour without relying on traditional outreach.
That performance aligns with Viber’s broader metrics. 90% of messages are opened within the first 3 minutes of delivery. That speed of engagement makes Viber ideal for time-sensitive promotions, flash sales, and service alerts.
Read More: Driving Retail Engagement Through Targeted Viber Campaigns
Compliance and Opt-In Best Practices
Encryption needs a precise answer here. Viber’s end-to-end encryption covers one-to-one chats, groups, and one-to-one calls.
Viber Business Messages travel through Viber’s business infrastructure and are protected by encryption in transit, not end to end.
For banking and healthcare programmes, GDPR and HIPAA compliance depends on how the channel is implemented – in Singapore, that also means aligning with PDPA requirements – so confirm what your provider supports in each market.
Opt-in management is critical. Customers must explicitly consent to receive business messages. Clear opt-in flows at the point of signup, purchase, or service interaction build a compliant subscriber base.
Frequency caps also protect subscriber trust. Exceeding the recommended 2-4 messages per month increases opt-out rates and can trigger platform penalties.
How 8×8 Viber Business Messages Scales Your Reach
Running Viber alongside WhatsApp, LINE, SMS, and Zalo shouldn’t mean juggling five separate dashboards. 8×8 Viber Business Messages is built into 8×8’s broader omnichannel infrastructure, so Viber becomes one channel in a single connected system, not a standalone integration your team manages on its own.
Customers don’t think in channels – they think in conversations. A shopper might discover your brand on Viber, ask a question on WhatsApp, then complete the purchase after an SMS reminder. With 8×8, that journey runs through one platform: one campaign built once, deployed across Viber, WhatsApp, LINE, SMS, and Zalo, with consistent messaging and unified analytics.
Rich media carries that same feel into Viber itself – carousels, images, and interactive buttons let customers browse, confirm appointments, and respond to offers without leaving the conversation.
8×8 Converse handles the handoff to humans. It automates routine questions while routing complex requests to live agents, and when that handoff happens, the full conversation history and channel preference carry over automatically. Agents aren’t starting cold, and customers never have to repeat themselves.
Read More: 8×8 Viber for Business: Instant Updates Customers Actually Read
Start Your Viber Marketing Programme
One blast campaign will not do it. The gains come from a sustained, multi-message programme on the channel your customers already prefer.
If your audience is in the Philippines, Eastern Europe, or other Viber-dominant markets, the opportunity is clear. High open rates, rich media, and proven business results make Viber a channel worth prioritising.
Viber isn’t a replacement for your existing channels. It’s the channel your competitors in these markets are already using to reach the customers you’re missing.
Talk to 8×8 about launching Viber Business Messages for your team.
FAQ – Viber Marketing
- What is Viber marketing? Viber marketing uses the Viber messaging platform to send promotional, transactional, and conversational messages to customers through a verified business account.
- Which countries have the highest Viber usage? The Philippines, Greece, and several Eastern European countries, including Serbia, Ukraine, and Belarus, have the highest Viber adoption rates.
- How do Viber open rates compare to email and SMS? 90% of Viber messages are opened
- What types of messages can businesses send on Viber? Businesses can send transactional messages (order updates, receipts), promotional messages (offers, product launches), conversational messages (customer support), and rich media with images, carousels, and buttons.
- How do I set up a Viber Business account? Register through a Viber Business Messages provider like 8×8. The provider handles account verification, API integration, and compliance setup for your brand profile.
