In a recent interview with CRN Australia, Stephen Hamill, General Manager of 8×8 CPaaS, shared a clear and compelling message with ANZ partners: the cloud communications opportunity has arrived – and the channel is uniquely positioned to lead it.
As cloud adoption accelerates across Australia and New Zealand, organizations are demanding more agile, integrated, and programmable communication tools. 8×8’s strategy is to place partners at the center of this shift – and to back them with the technology, expertise, and local support they need to succeed.
CPaaS in ANZ Is Growing Faster Than Ever
According to Coherent Market Insights, the Australian CPaaS market is forecast to reach US$5.1 billion by 2031, growing at a 30.6% CAGR. This growth is driven by rising demand for real-time engagement, embedded communications, and secure, scalable digital workflows.
But ANZ isn’t just participating – it’s helping define this growth trajectory. With ANZ partners generating 20% of all global CPaaS partner-led deals, the region has clearly established itself as a top-performing market for 8×8.
Partner-First, Locally Executed
8×8’s CPaaS strategy is anchored in a simple but powerful principle: partner-first, delivered locally.
This model is co-creative by design – not one-size-fits-all. Whether building custom SMS connectors, integrating platforms like CleverTap, MoEngage and Detrack, or enabling video with Jitsi-as-a-Service, we work side-by-side with partners to craft solutions aligned with local needs and customer priorities.
Execution is driven by our in-region team, offering:
- Hands-on onboarding
- Faster deployment cycles
- Localized compliance expertise
- Vertical-specific solutioning
Combined with the industry’s most integrated platform for Customer Experience – combining Contact Center (CCaaS), Unified Communication (UCaaS), and an API-led Communications Platform (CPaaS), partners can deliver broader value with fewer moving parts.
Success on the Ground: Local Case Studies
These customer stories show how innovation meets impact:
Healthcare: CareMonitor
Integrated SMS and video to support over 1,000 daily telehealth interactions – achieving a 30% reduction in development time and 53% cost savings, while enhancing care across devices.
FinTech: Pyng
Used 8×8’s WhatsApp Business and SMS APIs via MoEngage to power secure, omnichannel engagement across financial and retail verticals.
Logistics: B2B Provider
(via our partner Reliance Communications)
Deployed Voice API and IVR to ensure delivery updates reached live recipients – not machines – improving responsiveness and satisfaction.
Manufacturing
(via our partner Arrow Voice & Data)
Integrated SMS with Detrack for automated delivery alerts, increasing operational efficiency and customer experience.
These examples highlight both platform flexibility and the value of local partner insight in building outcome-focused solutions.
Beyond Resellers: Becoming Strategic Builders
8×8 enables CPaaS to be plug-and-play using the 8×8 Connect portal and our library of pre-built integrations. It is equally easy to leverage 8×8 CPaaS APIs to completely customize and embed deeply into workflows, integrates with business systems, and powers mission-critical communications.
That’s why 8×8 supports partners in evolving beyond resale – toward delivering tailored, outcome-driven solutions.
Already offering UCaaS or CCaaS? CPaaS is a natural extension. Across ANZ, partners are already using it to deliver:
- Secure alerts
- 2FA and MFA
- Real-time customer updates
- Context-aware experiences and promotional offers
across finance, logistics, healthcare, and more.
Built-In Trust: Security and Compliance
Client questions on data security or compliance? You’re ready with answers.
Our platform meets leading standards – ISO 27001, SOC 2 Type 2, HIPAA, GDPR – and offers local data hosting to meet ANZ sovereignty requirements. Additionally:
- Omni Shield protects against fraud
- Descope enables secure, frictionless authentication
- Recognition in the Communications category in the 2025 Singapore Business Review Awards underscores the impact 8×8 is making
Investing in ANZ’s Future
We’re not just expanding in ANZ – we’re investing deeply.
With dedicated local teams, regional infrastructure, and a channel-led go-to-market strategy, we’re committed to sustainable, long-term growth, powered by trusted local partnerships.
As Stephen Hamill puts it: “We don’t do one-size-fits-all, and that may be the most powerful strategy of all.”
Let’s Build What’s Next – Together
If you’re a managed service provider, VAR, or communications expert looking to move up the value chain – now is the time.
Explore our CPaaS capabilities, partner programs, and enablement resources to:
- Deliver more
- Sell smarter
- Grow faster
In today’s cloud-first economy, success doesn’t go to the loudest – it goes to those most ready to lead.
Contact us today to get started.
